Today we have decided to deep dive into one of the most important tools a marketer will use, namely, audiences and their use in the Facebook platform.
A/B tests also known as split tests, are a tool to test different UI/UX interfaces on certain site audiences, so that you understand design preferences. Usually, digital marketeers are very much data driven, rather than emotion driven. When design functionalities are to be added to the website, digital marketeers will always want to understand the […]
One thing is certain: Content will continue evolving in 2020 and beyond. Seth Godin once said “People do not buy goods and services. They buy relations, stories and magic.” And we agree with him. For us is obvious that everybody connects with a brand through the stories that brand tells, and how it’s marketed. It’s […]