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Kristen Hotel - The concept
Kristen Hotel is known for offering a unique lodging experience, and a luxurious aesthetic that offers the following services: comfortable beds, gleaming bathrooms, different areas for recreational tourism enjoyment in indoor and outdoor environments, and Wi-Fi and TV connection that allow guests to rest and take time to relax in a quiet place.
“The well-being, comfort and sense of security of our guests is the priority of Hotel Kristen, which is currently characterized as one of the most pleasant in the area according to the ratings of its users. We continue to work to ensure the best comfort experience for the entire public.” -Roberts, A.
At ESAM Agency we had the important task of carrying out all the configuration, design and general speed and search engine optimization of the Kristen Hotel website, we also took care of the design of advertising campaigns and employed a marketing strategy adapted to the market.
About building Kristen Hotel's website & campaigns
An exhaustive study of the market related to tourism, hospitality and related topics was made during 15 days. This allowed us to know all the specifications necessary to establish an action strategy that included an adaptable web design in each section of the website so that it would be optimal, useful and aesthetically pleasing.
“This project was particularly important to us because we wanted to find a balance between aesthetics and functionality that would allow guests and potential guests to have a pleasant hotel experience from the moment they enter the website.” -Alexandru A. Project Manager.
Web development
ESAM’s web development specialists were in charge of the dynamism, speed, efficiency and distribution of the website sections so that all functions were optimized and data reception was secure with SSL encryption, for that was carried out:
- Site Speed Optimization
- Search Engine Optimization
- Responsive Web Design
- Secure SSL Encryption
- Customizable Header
- User-Friendly Admin Dashboard for Quick and Easy Updates
Advertising
At ESAM agency we use advertising strategies as a commercial communication method to increase the probability that users who visit the site consume the products offered there. Therefore, we devised an advertising strategy with ads that could promote commercial relations and make the hotel known to potential guests. All this was achieved through the following services:
- Facebook Ads
- Google PPC ads
Branding
With branding we wanted to promote an image that represented our client’s identity, a fundamental strategy to create a memorable image, which was transmitted through the following services:
- Logo design
- Business cards
Marketing
ESAM conducted the research about the target audience, with the objective of Hotel Kristen to ideally share the service they want to offer to potential users. All this was achieved through an online campaign that met the objectives set.
“Working on this project was a very rewarding experience as the proposals for both advertising, marketing and design were enthusiastically approved by all involved, very few post-delivery modifications were made and the response obtained exceeded our expectations.” – Dobrescu, A. Marketing automation expert.
Kristen Hotel & ESAM Agency
From the beginning, the leaders of Hotel Kristen who participated in our work table were open to receive our proposals. The whole project was a success, and today we continue to work to ensure technical support, updating and constant maintenance of web development in general, with the premise of optimizing the user experience to make reservations and lodging a more pleasant experience.
