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Heron Bay Pools Company
Heron Bay Pools Company offers pool services, such as repairs, renovations and maintenance. The company is represented by a team of experienced specialists, ready to handle the needs of residential and commercial clients.
OwnerRead More
”We needed an expert to help us get more exposure through digital marketing campaigns. ESAM Agency contacted us and, after listening to their offer, we realised that we needed a team of specialists, not only one person to collaborate with. We agreed on handling our existing PPC campaigns and also with 2 other services: tracking solutions and graphic design. They analyzed and improved our current campaigns, installed tools for tracking visitors on our website and created beautiful graphic elements for our website and for our prints. We will most probably contact them in the future for promotion in the online medium.”
About Heron Bay Pools Project
Once company’s owners decided to work with us, we started a research in order to see how we can better the results of their PPC campaigns. We also had the chance to implement our tracking solutions and our designs thanks to the willingness of our collaborators.
”This project offered us the opportunity to use our analytical minds and also our creative personalities. We firstly analyzed the Google PPC campaigns to see which are the good points and weak points. We also analyze what visitors are doing on the website with the help of tracking tools. Based on our analysis, we managed to optimize company 's campaigns and also to create a strategy for future Google PPC ads. Additionally, we added some graphic elements to the website in order to increase customer engagement. The project was an interesting one since we had to combine data and creativity in order to improve the results for the paid search campaigns.”
Andrew B.
Project Manager
Once we had all of the information that we needed from our client it was time to search for more info through some intensive SEO research. Therefore, we identified the main keywords for this particular field.
Google Ads
We analyzed the Google Ads account of Heron Bay Pools Company. The ads produced pretty good results, but we knew that they could perform way better than that. We found certain search terms that could help us obtain a better ROI. These are the services offered by us:
- We analyzed the existing campaigns
- We added keywords with a higher traffic volume
- We came up with different keywords for new Google Ads campaigns
- We proposed a complex strategy for more PPC campaigns
Analytics
We installed tracking tools in order to provide important data about the behavior of website visitors. We recommended such tools because they can be useful for testing different digital marketing strategies. We have done the following:
- We installed trackings solutions to see what are the main interests of website visitors
- We gathered data in order to propose changes for certain pages
- We used data to propose digital marketing strategies
Graphic Design
For us, the visual elements are as important as the functionalities of a website. We added certain graphic elements so that visitors can easily understand Heron Bay Pools Company’s proposal for the market. This is the list with our contributions:
- We created and added relevant graphic elements for the website
- We created marketing materials for both online and offline marketing campaigns
- We created a logo
- We created business cards
ESAM Agency and Heron Bay Pools Company
Our work with Heron Bay Pools Company continued with search paid ads campaigns. We are monitoring and improving existing ads, being also involved in the creation of new campaigns.
