Pay-Per-Click

16Sep, 2019

When speaking digital marketing it’s quite impossible to miss on the very extensive PPC landscape. With its origins in traditional media, this cost model for advertising has been possible only in the online realm, as the technological advancements in advertisement placements on various sites and social media platforms has enabled the tracking of user actions specific to a certain ad.

PPC allows advertisers display their ad on various sites and platforms without necessarily paying the display cost, but rather the interaction cost, namely the click.

When launching a PPC campaign it’s important to keep in mind our overall business objectives and maximum possible cost assigned to the digital marketing department.

Depending on each company’s goals and structure, each PPC campaign it’s unique in terms of goals, objectives, audience structure, targeting options and also defining and measuring success.

We can either employ PPC for awareness purposes about the launch of a new product or service line, for consideration stages within our unique customer funnel but also for lead generation in those later stages of the acquisition funnel.

Depending on each company’s desired objective for a specific campaign, various Key Performance Indicators (KPIs) can be set at platform level and then tracked for improving performance in the long run.

Some of the available platforms for PPC are : Facebook Ads, Instagram Ads, Google Ads, Native Ads solutions or even local directories.

The biggest advantage of digital marketing is it’s trackability and measurability in terms of costs control and also revenue streams. ESAM Agency can help you set up your KPIs for each channel or communication need or challenge your business might face, monitor your progress and also implement the resulting insights into your new digital marketing efforts

When launching a PPC campaign it’s important to keep in mind your overall business objectives and maximum possible cost assigned to the digital marketing department. If the marketing department doesn’t establish an allocated PPC budget, ESAM Agency recommends you test some budget ideas in order to understand the digital landscape surrounding your business, and getting some data you can improve upon.

If you are feeling overwhelmed by the multitude of digital channels and services available on the market right now, ESAM Agency is here to help you break free of the clutter and establish your custom market strategy to help grow your business.

Yours truly,

ESAM Agency

Leave a Reply

Your email address will not be published. Required fields are marked *