One thing is certain: Content will continue evolving in 2020 and beyond. Seth Godin once said “People do not buy goods and services. They buy relations, stories and magic.” And we agree with him.
For us is obvious that everybody connects with a brand through the stories that brand tells, and how it’s marketed. It’s all about language and tone. Which is exactly why achieving the right tone of voice it’s very important for any business.
Video content is rapidly becoming the customer’s favorite.
He expects to receive video content from their favorite brands, and video keeps audiences engaged longer than any other type of content.
Jesus Meca of Real Focus Marketing explains:
“If you create the right message and help your customers create video reviews for your brand, you will create an army of mini-influencers that will help you create more exposure for your brand.”
Video content video has a much better ROI for business owners if they can create catchy, quality, engaging content. Researchers have found that online video is a 600% more effective marketing tool than print and direct mail combined.
Conversational marketing is always a good idea
Conversational marketing allows you to engage with your customers in a more “real” way (even when doing so via artificial means, such as a chatbot). By engaging in conversation with your audience, you can learn more about their persona, their specific needs, and their intended goals—all without ever requiring them to fill out a form or complete a set of tasks.