Before proceeding to your Facebook ads strategy, you should look into creating your Facebook Page. This is essentially a way to showcase your business within the platform. There are multiple types of use for business pages from celebrities’, cause, organizations to brands and businesses. Facebook offers a plentitude of devices for you to manage your page: desktop, mobile and even within their designated Pages Manager App.
Today we have decided to deep dive into one of the most important tools a marketer will use, namely, audiences and their use in the Facebook platform.
A/B tests also known as split tests, are a tool to test different UI/UX interfaces on certain site audiences, so that you understand design preferences. Usually, digital marketeers are very much data driven, rather than emotion driven. When design functionalities are to be added to the website, digital marketeers will always want to understand the […]
One thing is certain: Content will continue evolving in 2020 and beyond. Seth Godin once said “People do not buy goods and services. They buy relations, stories and magic.” And we agree with him. For us is obvious that everybody connects with a brand through the stories that brand tells, and how it’s marketed. It’s […]
For those of you, just starting out on the social media front, the following article could help you understand what social media is, and how can it improve or help your existing market strategy. By no means of common knowledge, was facebook the first social media network that existed. The very first social network, was […]
When speaking digital marketing it’s quite impossible to miss on the very extensive PPC landscape. With its origins in traditional media, this cost model for advertising has been possible only in the online realm, as the technological advancements in advertisement placements on various sites and social media platforms has enabled the tracking of user actions […]
Our current technological business environment has permitted loads of innovations in the web development field. Starting modestly as website and intranet creation, web development now spans various business activities and trying to answer some of the modern day issues a business is facing. For example, web development has a say in real time analytics, purchase […]